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After your friend accepts the invitation, Spotify will instantly create a customized tracklist of songs based on both participants’ music tastes. Afterwards, select “Invite” to designate which of your BFFs you’d like to create a playlist with. First things first, open up your Spotify app and then tap “Create Blend” in the Made for You section. To get started using Blend, all you’ll need to do is follow a few simple steps. The best part is, Spotify does all the work to create your new Blend using its personalization features, and the playlist will even change daily based on what users stream so that it’s always up-to-date. He also shares ideas on how musicians can collaborate with other artists to promote albums, tours, and more.Spotify Blend, which launched in beta in June 2021, is an easy way to create a playlist that features a combo of two users’ listening preferences. In the latest Music Biz update, host James Shotwell explains how artists can use Spotify’s new feature to raise fan engagement and increase an artist’s understanding of their fans’ listening behaviors. Blends also feature unique cover art to help users find their playlists more easily.īlend also presents valuable marketing and data-gathering opportunities for artists. After the Blend is created for the first time, this taste match score is demonstrated as a percentage and will be accompanied by text that tells users which song brings them together. Users who create a Blend (aka their shared playlist) will receive a short presentation known as the “taste match score” that shows how similar or different their listening preferences are compared to their friends. However, Blend allows any Spotify user, including both free users and paid subscribers, to merge their musical tastes, too. Blend, which allows two people to combine their favorite songs into one shared playlist, uses the same music mixing technology that powers other multi-person playlists like Spotify’s Family Mix and Duo Mix.

Spotify‘s latest feature, Blend, is a tool made in playlist heaven. Spotify Blend can help artists better engage fans while also providing valuable insight into their listening habits.